Marketing Degree Guide: Public Relations Resources
What is it?
Public relations personnel, also known as communications or media specialists, are responsible for creating images. They have to develop the public persona for the company they’re working for and create ways to get a positive message about the organization into consumers’ minds. This can be through advertising, charity campaigns, press releases, television appearances, or even just making sure the company’s website is well organized and easy to use. The PR manager has to maintain a positive relationship with journalists and sister companies, always making sure that their organization comes out looking like a class act. This role is an essential part of any business, because the company’s reputation is reliant on the skills of their PR manager.
Who needs it?
Large corporations are the most obvious patrons of the PR profession, but almost every other type of organizations participates in public relations in one form or another. Television networks who re-vamp their content, cereal brands who decide to turn health conscious, new public assistance programs run by the government—all of these things are dreamed up and organized by PR professionals. Even individual people, like authors, actors or politicians, have PR agents to manage their public image. If a politician gets caught in a scandal, his PR person is the one who steps in to clean up the mess. PR people are the managers and janitors of the business world.
What to expect from a career in Public Relations
A good public relations manager had to be a little bit of everything: advertiser, organizer, writer, sociologist, business manager, researcher, and psychologist. Any number of different pressing issues might be thrown at her in a single day, and she must be able to deal with them all, whether it’s a public relations disaster like the BP oil spill, or just a hiccup like an author failing to arrive to an interview on time. The PR person is the one who has to step in, smooth things over and make them work again, which makes it a very stressful position. Do not go into public relations if you are faint of heart.
Most public relations positions only require a bachelor’s degree in communications, journalism, marketing or a related field, though many organizations have their own training programs they require new employees to go through. While PR is a growing market, which means that there are more job opportunities becoming available, entry-level jobs are very competitive. For more information, visit the Bureau of Labor Statistics.
PR/Business News Outlets
- Direct Marketing News
Includes a number of helpful guides for business marketing.
- Editor & Publisher
Business news from the Duncan McIntosh Company.
- Entrepreneur Magazine
Contains business news and helpful articles for marketing.
- Internet News
An open source for business-related news.
A New York periodical dedicated solely to PR.
- Quirks: Marketing Research Review
A magazine dedicated to marketing research, including useful resources like a marketing glossary.
An online periodical dedicated to helping businesses utilize marketing technology.
Advertising Your Company
- PR Firms.org
A resource for finding a public relations firm suited to your needs.Pub
- Gebbie Press
A media directory publication.
- M2 Communications
A site for press release publication.
- PR Newswire
A website for press release publication.
- Techwire International
A site for international digital information distribution.
A resource for digital publishing, powered by Google.
A website dedicated to obtaining vanity 1-800 and 1-888 numbers.
A website dedicated to writing and publishing press releases online.
- Guava Digital Marketing Agency
A European company dedicate to digital marketing.
A press release distribution resource.
Canadian newswire for PR personnel.
- 24-7 Press Release
An online press release distribution resource.
A distribution and publication network for public relations.
- Public Relations Association of America
Contains a number of useful PR-related features, including a code of ethics.
- International Association of Business Communicators
A resource for businesses the world over. Includes several educational publications and other resources.
- Software & Information Industry Association
A group for communications businesses, specializing in digital information. Includes a guide to dealing with internet piracy.
Public Relations & Communication Management organization from New Zealand. Site features resources for PR education.
- Canadian Public Relations Society
A society for assisting public relations people in Canada.
- American Marketing Association
An association for marketing professionals.
- Institute for Public Relations
An institute dedicated specifically to integrating new schools of thought into PR practices.
- Association of Internet Researchers
An association for helping people working in fields related to the Internet.
- Public Relations Society of America
An organization for public relations personnel, including conferences.
- International Business Resource Desk
Thousands of business resources collected and organized on one easy-to-use site.
Software for public relations management. A second explanation exists on PRWeb.
- Public Relations overview
An overview of public relations and how to start a career from the Princeton Review.